SMARTHINKING Announces Director Of StraighterLine

Released on: September 10, 2008, 8:02 am

Press Release Author: MMI ASSOCIATES, INC.

Industry: Education

Press Release Summary: Ryan Busch To Lead Company’s Newest Online Education Division

Press Release Body: WASHINGTON D.C. – SMARTHINKING, Inc. (www.smarthinking.com), an
award-winning market leader in providing online tutoring and academic support to
students, has named Ryan T. Busch director of the company’s new online education
division, StraighterLine. StraighterLine launched in spring 2008 and provides
students a high quality, better supported, and lower cost online solution to
obtaining college credits through regionally accredited colleges and universities.
The new division focuses on the following entry-level curriculum courses: College
Algebra, English Composition, Economics 101 and Accounting 101. As director, Busch
will have daily oversight of all mission critical elements of StraighterLine.

Busch began his career in education at Axia College of the University of Phoenix.
As Marketing Analyst, he oversaw media development and placement decisions for the
university’s 190+ local campuses, both nationally and internationally. At the
University of Phoenix, Busch held the position of learning products marketing
manager. He played a pivotal role in the extending of University of Phoenix
resources to over 50,000 virtual high school students, as well as to researchers in
China working to support educational opportunities to migrant labors under the
auspices of a Ford Foundation grant. Later as learning content project director,
Busch directed new content acquisition and development projects, with a focus on
stakeholder interaction and adding value to the University of Phoenix business
ventures. Among his notable projects was the content digitization of Insight
Schools, an online high school.

Busch earned a Bachelor of Arts from Arizona State University in 2000, graduating
Cum Laude, followed by a Master of Business Administration (MBA) from the University
of Phoenix in 2007. He has maintained memberships with the North American Council
for Online Learning (NACOL) and the Direct Marketing Association (DMA). He is
currently Adjunct Faculty for the College of Arts and Sciences at the University of
Phoenix.

Additional information on Ryan Busch and the StraighterLine program can be found at
www.straighterline.com or by visiting the StraighterLine blog at
www.mmimarketing.com/blog/?author=straighterline.

Related Links:
www.smarthinking.com
www.straighterline.com
http://axia.phoenix.edu
www.phoenix.edu
www.insightschools.net

Quotes:
“We are pleased to announce Ryan Busch as director of StraighterLine,” said Burck
Smith, CEO and co-founder of SMARTHINKING. “His extensive and innovative background
in the online education industry makes him a natural fit to lead our newest
division.”

About StraighterLine:
StraighterLine provides students with a new online option for obtaining required
college credits from accredited colleges and universities. StraighterLine’s
affordable courses are the first to include up to 24/7 live, on-demand instruction.
StraighterLine offers entry-level college courses including College Algebra, English
Composition, Economics 101 and Accounting 101, with many more under development.
StraighterLine students may choose to receive credit from StraighterLine’s
regionally accredited partner colleges. Student-earned credits may also be
transferable to non-partner colleges that recognize StraighterLine’s partner’s
courses as equivalent programs. There are no set due dates for StraighterLine
courses. Students may start and stop at any point with up to six months of access.
For more information, visit www.straighterline.com or call 202-507-7020 or
1-877-str8erline (1-877-787-8375).

About SMARTHINKING:
SMARTHINKING, based in Washington, D.C., is an award-winning, market leader in
providing online tutoring and academic support to students. Schools, colleges,
universities, libraries, government agencies, textbook publishers and other
education providers partner with SMARTHINKING to increase student achievement and
enhance learning. SMARTHINKING connects students to e-structor® certified tutors for
assistance in math, writing, science and business at anytime, from any Internet
connection. SMARTHINKING currently works with over 500 school clients and
businesses, including the U.S. Army, Capella University, University of Texas
Telecampus, and Houghton Mifflin. Our unique standing in the e-learning market has
allowed us to attract an outstanding management team and staff of over 700
professionals and educators. For more information, visit www.smarthinking.com

Tags:
SMARTHINKING, StraighterLine, Ryan Busch, Burck Smith, Online Education, Online
Tutoring, Education Technology, Online Academic Support, E-structor, e-Scholars,
McGraw-Hill, Blackboard, Whiteboard, Online Learning, College Accreditation, Axia
College of the University of Phoenix, University of Phoenix, North American Council
for Online Learning, Direct Marketing Association, Insight Schools

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

(end)

Web Site: http://WWW.MMIMARKETING.COM

Contact Details: Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

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